Global genetic company Iwon DIAGNOMIX Co., Ltd. announced on the 12th that its package and result report of genetic pedigree analysis follow-up service won the Brand & Communication Main Award at the "2020 Red Dot Design Awards," one of the world's top three design competitions. Genetic pedigree analysis (yuhu) analyzes how ethnic genetic information is mixed through DNA gene information contained in saliva to inform individuals of their racial distribution, continental migration pathways and paternal and maternal genetic genealogy.

Genetic pedigree analysis can only be analyzed by several companies around the world, including 23&M and Anestry, and in Korea, only EDGC has received approval from the Ministry of Health and Welfare and has been providing services since March this year. Google's subsidiary, 23&M, expects its market capitalization to reach 5 trillion won to 10 trillion won if it is listed by achieving 500 billion won in sales in 2018 alone with its genetic pedigree analysis service, and Anestri, which has 3 million paid members, was acquired by Blackstone, the world's largest private equity fund, for 4.7 billion dollars on the 5th.

In the U.S., about 26 million people received genetic pedigree analysis services to identify their blood ties, and MIT Technology Review predicted that the number would reach 100 million within the next two years. In Korea, during the four years of the implementation of the consumer direct request genetic test in 2016, only 1,000 B2C services were considered impossible, but EDGC Yuhu plans to secure 1 million paid members within 100,000 three years at the end of the year by achieving 10,000 members in just three months after its launch this year.

EDGC, Pillslife (CEO Han Jung-hoon), and Biffo Brand (CEO Choi Ye-na), who co-developed the package and result report, said, "When a character trying to find me opens the Yuhu Kit (box) in a friendly and accessible tone and manner, it means that he will know a new self connected to DNA and discover more than he has ever imagined."

The Red Dot Design Awards, launched in 1955, is the world's largest design competition under the supervision of the Design-Zentrum Nordrhein Westfalen in Germany, and annually selects the best products and brands in each field in the areas of product design, brand communication and design concept. 

［2020 레드닷 디자인 어워드 수상 : 유후 패키지(위)&결과리포트(아래) 디자인 / EDGC 사진제공］